Marketing Research and Consulting for the Pharma and Biotech Industries
Perspectives
Healogix CEO Describes a Fundamental Shift in the Industry
Using the metaphor of a poker game, Harris Kaplan clearly articulates the steps that pharmaceutical marketers must take in order to build better (i.e. more commercially successful) drugs in today’s more challenging market environment. Payer, patient AND physician needs must be taken into account if a drug is to find maximum uptake. The information needs of doing so are daunting. Harris describes a framework for developing the value proposition before the drug enters clinical trials. ...
February 18th, 2009 Read MoreShift Happens!
The last twenty years have witnessed dramatic growth in the pharmaceutical industry. But as is the case with all business cycles, market and environmental conditions change, and the pharmaceutical industry has had a longer ride than most. The surest sign ...
December 1st, 2008 Read MoreHuge Marketing Spend is NOT a Strategy
Surprised that pharma companies have the lowest P/E ratios in 20 years? According to a recent Bernstein research report, more than half a drugmaker’s market cap reflects the strength of their pipeline, more so than their operating results. In this ...
October 21st, 2008 Read MoreOffice: 215.863.8160 | Fax: 215.830.5051 | Email: info@healogix.com