Healogix » Press

Healogix appoints Dawn Payne Vice President

robin — Wed, 11 Jan 2012 17:10:25 +0000

Healogix, a full-service, custom marketing research consultancy for the pharmaceutical and biotechnology industries, announced today that Dawn Payne has been appointed Vice President. “Ms Payne joins Healogix at a time of strong growth and will help us broaden our service offerings in what remains a highly competitive market. We are extremely pleased to welcome her to our team” said Tim Edbrooke, President and Chief Operating Officer.

Most recently, Ms Payne was Vice President and Head of Pharma for Market Probe. Prior to that Ms Payne spent sixteen years with Clark, Martire & Bartolomeo in roles of increasing responsibility within the Pharma Division. She received an MBA from Farleigh Dickinson University.

Healogix Names Tim Edbrooke President

robin — Fri, 18 Nov 2011 17:06:49 +0000

Pharmaceutical Industry Veteran Plans for Marketing Research Company’s Next Growth Phase.

Click Here to see the Press Release.

New From Healogix – Adaptive Toolbox

robin — Thu, 13 Oct 2011 20:49:07 +0000

Healogix is very excited to announce the launch of its newest product, Adaptive Toolbox. This is a completely new approach to evaluating how health care providers make decisions that is based on heuristics. It provides a unique perspective on how treatment decisions are made, informing strategies and tactics that can help a new product break in or an existing product break out.

Tim O’Rourke, CRO presenting at the Fifth Annual PMRG Institute on October 18

robin — Wed, 21 Sep 2011 19:42:50 +0000

Tim O’Rourke, Chief Research Officer, will be presenting at the Fifth Annual PMRG Institute at 4pm on October 18 in Jersey City. In line with the Institute’s theme of “New Methods and New Mindsets”, Tim will be presenting a new approach for using heuristics in healthcare marketing research to predict product adoption. This approach underscores the importance of being fast and frugal in decision-making and how robust results can be achieved with small samples – which is ideal for conducting marketing research in a variety of areas, including orphan diseases.

Click here to read the full presentation abstract for “Rule Based Predictions: A New Approach to Predicting Product Adoption Ideal for Small Sample Research”

PM360: Don’t Just Think ‘Customer’: Think ‘Customer’s Customer’

robin — Mon, 19 Sep 2011 18:47:24 +0000

In a byline article, CEO Harris Kaplan talks about the Difference Engine^TM from Healogix and how this proprietary approach can be used to help companies reframe the thinking underpinning their brand strategy. The article outlines how to enable pharma marketers to develop effective communications that will resonate with their physicians and deliver the type of returns needed to justify the expenditures.

Click Here to read this article.

Harris Kaplan – Uncommon Innovator

robin — Fri, 05 Aug 2011 16:00:46 +0000

Read more on Harris Kaplan in this excerpt from PharmaVOICE, Commanders & Chiefs section.

PharmaVOICE 100 Excerpt

Harris Kaplan Named to PharmaVOICE 100

robin — Fri, 05 Aug 2011 15:32:01 +0000

Harris Kaplan has been honored as one of the PharmaVOICE 100, an annual list from PharmaVOICE magazine of the most inspiring people in the life science industry.

PharmaVOICE 100 Press Release

Harris quoted in April issue of MM&M

robin — Thu, 14 Apr 2011 19:09:36 +0000

Code Red for DTC? See Harris’ comments on page 1

Click Here to read this article

Harris Kaplan quoted in Jan issue of MedAdNews

robin — Tue, 15 Feb 2011 21:00:41 +0000

Harris cites united Healthcare’s new tagline, “Health in Numbers” as representing a defining change in the industry.

Click Here to view this article – page 8 under Market Access.

Harris Kaplan in Nov/Dec PharmaVoice: Year in Preview “Trends: What’s Old is New Again”

robin — Tue, 18 Jan 2011 18:26:17 +0000

See Harris’ comments outlined in red.

Click here to read article