MARKETING THOUGHT LEADERSHIP: ANALOGUE ≠ PROLOGUE

There is no precedent for the convergence of negative forces affecting the marketing of pharmaceutical and biotech companies and denial is not a strategy. There are no easy solutions. Studying what physicians did in the past isn’t likely to help companies who are trying to understand what physicians will do when payers reward them for prescribing generics first line, or patients asking about cheaper generics. We understand the stakeholders and how they relate and interact with each other. Our study designs and methodologies are designed to tell you how each stakeholder will respond. As a result, while much of the industry continues to attempt to steer the ship by looking at the wake, our clients, guided by the information we provide, are steering a course towards greater sales and market share.

GREAT PEOPLE

Information is only as good as the people that helped create it. While most researchers focus on new methods in the hopes of unlocking value, we believe having outstanding people working closely with a client’s marketing team is the proven path to providing real insight that drives decisions.

PERSPECTIVE: COMMERCIALLY NAÏVE RECOMMENDATIONS = CAREER LIMITING MOVE

Our recommendations may not be what you hoped to hear, but they are never commercially naïve. That’s because we know this industry and its history; we helped create it. Our founder, Harris Kaplan, worked on the launch and introduction of over 75 different pharmaceuticals, and his former company, Migliara-Kaplan Assocs, was the industry leader for many years before being acquired by TNS Healthcare. Our principals have over 50 years of combined marketing and marketing research experience. So if you want what the data says, there are plenty of companies you can work with; if you want what it means there’s Healogix.

SYNTHESIS NOT ANALYSIS

Our deliverables are focused on what you need to know to make the decision you have to make. Deliverables are succinct with conclusions that are fact based and recommendations that reflect our many years of practical industry experience. To quote one of our recent clients, “Healogix reduced the situation to the five issues that mattered and I had to deal with. And it only took 30 minutes, not 3 hours.”

SERVICE ORIENTATION

How we work with you during an engagement is as important as the information we produce. We structure our teams to fit the needs of an engagement so we are sure we have the best people to fit your business issues, operating style, and timeframe. And, given the numerous collaborative partnerships we have, we know we can field a business savvy team with relevant experience on every engagement. Our people learn your company and your products, and, in working with you, are focused and rewarded for their ability to satisfy your needs. It’s a win-win: we make you happy; you give us repeat business and/or you tell your colleagues. And if we help you get promoted, acquired, or ink that big licensing deal, that’s an even better outcome.

COST EFFECTIVENESS

Every company is under financial pressure to maximize the value of its expenditures. Healogix works with you to develop approaches that will deliver the information you need and the value you want at a price you can afford.

CONFIDENCE

When a study has to be on target and you only get one time to deliver findings and recommendations to senior management, Healogix can be counted on to deliver for you. Our methodologies are rock solid, analysis and recommendations are pragmatic and actionable, and they’re backed by the 50+ years of industry marketing and marketing research experience. We promise that when the study is over, no one will second guess your choice of Healogix as your partner.

HEALOGIX GETS THE ISSUES

The pharmaceutical and biotech markets are facing unparalleled pressure from payers due to patent expirations and pipelines that have been anemic in terms of successfully launching new products. But opportunity awaits companies willing to adapt: to explore new ways of marketing products, make hard choices with respect to culling pipeline opportunities, and to consider new approaches to developing information and insight about its customers. Our legacy is testament to a long track record of creating success for our clients. The combination of marketing research, simulation, analysis, counsel and strategic recommendations we bring to bear for every client-giving you unparalleled customer and market perspective.

HEALOGIX: SOLUTIONS, NOT JUST DATA

Companies who search the history of the industry to find the answers of how to operate in the future will be left in the wake of the companies that adapt to the changing environment. Our approaches towards future landscaping, incorporating all of the stakeholders in one study provides companies with the 360° perspective they need to navigate through these turbulent times. Hopefully, at some point, pharma and biotech’s future will become clearer and brighter than it is at the moment. But until that time, for companies interested in a partner to show them how to be successful in the future, there is Healogix.