Drew has over eighteen years of experience as a medical and consumer marketing researcher, and has directed hundreds of qualitative research projects both domestically and globally, with physicians, NPs/PAs, nurses, and other healthcare professionals, as well as pharmacists, payer decision-makers, and patients. Drew focuses on providing his clients with expert guidance in the ideation, development, and execution of qualitative, quantitative, and hybrid marketing research projects. He has particular expertise in hematology/oncology, diabetes, infectious disease, respiratory, neurology, and cardiovascular medicine. His projects have included extensive message testing, concept testing, detail aid research, knowledge/attitudes/practices studies, journal ad testing, and positioning research, as well as a variety of custom projects exploring the market potential of new pharmaceutical agents.
A graduate of the RIVA Moderator Training School, Drew is an expert moderator who prides himself on tailoring his research methodologies to meet the individual needs of each client. When possible, Drew draws from his background in psychology to employ projective techniques that substantially enrich research findings. Drew received his B.A. from the University of Pennsylvania and his Ph.D. in Social Psychology from Princeton University.