Top industry Researchers were asked to comment on the Future of Market Research.
See Harris’ comments below and on page 78 of the May issue of Pharma Voice.
We are being asked to do more research regarding future opportunity landscaping and to prove an integrated view from all stakeholders as to how the future competitive environment will look when new products, either licensed or developed, are launched. Clients also want a better understanding of how physicians are likely to adopt and use a new product, specifically in which patients they will use it, and potentially incorporating this understanding in how they do their clinical or postmarketing trials or negotiate with payers.
Harris Kaplan, CEO Healogix