18-Year Industry Veteran Brings Extensive Market Research and Client Management Expertise to Healogix
Healogix, a leading full service research based consultancy for the pharmaceutical and biotechnology industries, today announced the appointment of Art Mckee as Managing Director, Pharmaceutical Market Research Practice. Art will support the continued development of the Practice as it brings commercially viable, value added solutions to its pharmaceutical clients that help differentiate their brands from their competitors. His experience includes roles on both the client and agency sides of the business with a strong historical focus on innovative advanced analytic techniques. In addition, Art’s client management skills and customer centric philosophy fit extremely well into the overall Healogix high end service based approach.
Art joins a team that continues to grow in strength and experience and we welcome him and his contribution.
Art has spent the last 16 years working effectively with senior marketing and sales teams on key business challenges and strategic product development initiatives. His experience includes senior positions on both the pharmaceutical manufacturer and marketing research services side of the business. As Managing Director at Healogix, Art is responsible for helping our clients improve their competitive position through the use of scientifically sound and strategic research methodologies.
Prior to joining Healogix Art was Senior Vice President at Double Helix and has also held senior leadership positions at Ziment, TNS, and Genactis. On the manufacturer side of the business Art served as Senior Manager of Market Research at Wyeth-Lederle Vaccines, where he was on two launch products, including Prevnar.
Art has extensive experience using marketing research to help pharmaceutical clients build their brands. This experience spans across all types of qualitative and quantitative research, including advanced analytics, used to study a large range of therapeutic categories. Art holds a BA from Rider University and an MBA from LaSalle University.
art.mckee@healogix.com
Marketing Research and Consulting for the Pharma and Biotech Industries
