PM360: Don’t Just Think ‘Customer’: Think ‘Customer’s Customer’Print this Page

In a byline article, CEO Harris Kaplan  talks about the Difference EngineTM from Healogix and how this proprietary approach can be used to help companies reframe the thinking underpinning their brand strategy.  The article outlines how to enable pharma marketers to develop effective communications that will resonate with their physicians and deliver the type of returns needed to justify the expenditures.

Click Here to read this article.