Join us as our own Tim Edbrooke, Chief Business Officer, contributes his expertise on a talk titled The Difference Engine: A New Approach to Finding Your Product’s Point of Differentiation. Moving market share in a competitive market requires one of two strategies: outspend or outsmart your competitors. Assuming your decision is to outsmart rather than outspend, you need to be sure your marketing expenditures have the greatest return per dollar spent. In addition, you have to determine where you can win and where you won’t. The research we will present supports the following orientation – by focusing on the patient, or your customer’s customer, and showing how your product addresses different patient segments, you can communicate with physicians in a way that is more in sync with what matters to them.
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