PMRG announced today the appointment of Tim O’Rourke to the Executive Board. PMRG is an independent, voluntary, non-profit association whose purpose is to stimulate improvement of marketing research and its utilization. PMRG advances the principals, practice and power of marketing research within the healthcare industry.

Tim O’Rourke, Chief Research Officer for Healogix, has been involved with PMRG since 2001, and in his new role he will focus on providing new and high-impact ideas for the market research industry.