Areas of Expertise
I’m equally adept at conducting qualitative and quantitative research with expertise across a wide array of therapeutic categories. My projects have included message testing, concept testing, audience segmentation and knowledge/attitude/practice studies, as well as forecasting the market potential of new or existing pharmaceutical agents. I’ve been with Healogix since 2013 and have 20+ years in communication, pharmaceuticals and market research.
EducationB.A., Journalism, San Diego State University
M.A., Communication, University of Arizona
Ph.D., Communication, University of Arizona
Why I Enjoy Working for Healogix
Healogix affords me the opportunity to be intimately involved in my engagements, from developing objectives to delivering final results. I really get to know my clients and their business issues, which helps ensure our research findings are actionable and drive their business forward.