Areas of Expertise
My specialty is healthcare and consumer research with a focus on OTC products. Key categories include allergy, sleep, erectile dysfunction, pain relief, skin & hair care, dental care, heartburn/acid indigestion, etc. My 20+ years in custom research has afforded me the opportunity to work across the board in terms of methodologies. Areas of concentration include A&U, segmentation, concept, product, messaging, pricing, shopper, shelf impact.
EducationMS in Experimental Psychology from Villanova
Why I enjoy Working for Healogix
My decision to join the team at Healogix was driven by the people. Not only are they smart and knowledgeable, but also collaborative with one another and their clients, which always leads to the best insights!