Areas of Expertise
I am a Healthcare and consumer research expert with a focus on OTC products. Key categories include allergy, sleep, erectile dysfunction, pain relief, skin & hair care, dental care, heartburn/acid indigestion, etc. My 20+ years in custom research has afforded me the opportunity to work across the board in terms of methodologies. Areas of concentration include A&U, segmentation, concept, product, messaging, pricing, shopper, and shelf impact.
EducationM.S. Experimental Psychology, Villanova
Market Research is always changing, but even more so in the past few years with the rise of behavioral economics. It creates a fun, dynamic and challenging work environment as we learn and adapt along the way.