Areas of Expertise
In my 20+ years in the market research industry, I’ve designed and executed hundreds of qualitative and quantitative studies. At Healogix, I developed our Memorable MessageTM platform and played a key role in an innovative approach to segmentation. While I utilize a variety of methodologies, I’m especially interested in incorporating behavioral economics into market research
EducationB.S., Education, University of Cincinnati
M.B.A., University of San Francisco
Riva Certified Moderator
An Interesting Fact About Me
I own seven guitars – but don’t tell my wife; she thinks it’s only three!