Areas of Expertise
I joined Healogix in 2022 bringing 16 years’ experience conducting large-scale multi-method/market/stakeholder initiatives across a wide array of verticals, most notably pharmaceutical and med device. An architect of award-winning methodological frameworks, I am a champion for the utilization of cognitive ergonomics and behavioral science techniques in design and analytics as a means for better understanding the human experience. I have deep therapeutic expertise in Rare Diseases and Immunology, and while experienced across the product lifecycle, I specialize in Exploratory/Strategic assessments (Patient Journey/Landscape), Drivers/Barriers research, and Campaign Communications.
EducationB.A., Psychology & English-Writing, LaSalle University M.S., Experimental Psychology (Cognition & Perception), St. Joseph’s University
What I Love about Our Industry:
I love to learn and tackle the most challenging of questions! The world of market research is constantly evolving, allowing for collaboration, ideation and innovation that make possible improved solutions for optimized patient outcomes.