Alicia Hawkins
, Senior Director
Areas of Expertise
I joined Healogix in 2026, bringing 18+ years of experience on the supplier side of healthcare market research. I specialize in quantitative research, with a passion for using data to tell compelling stories and drive smarter, strategic decision-making. My expertise spans a range of methodologies, including demand assessment, conjoint analysis, message testing, segmentation, and ATUs. I thrive on tackling complex challenges and tailoring research approaches to fuel actionable insights for our clients.
Education
B.A., Psychology, University of PennsylvaniaWhat I Love About Our Industry
I love working in healthcare market research because it turns patient insights into meaningful impact. Understanding people’s real experiences and helping shape decisions that improve care and outcomes makes the work both purposeful and rewarding.