Brand communications are a fundamental and complex part of an overall marketing strategy. In its simplest terms, brand communications builds a bridge between your target audience and your brand, creating and sustaining demand and preference for your product. The basis of effective brand communication is the product platform, which includes the product positioning, selling messages and accompanying creative concepts. To be effective, the platform must have a solid, customer-driven foundation best developed through a systematic, thorough marketing research plan.
At Healogix, brand communications are designed to change the minds of those who do not know your product and reinforce brand understanding in those who do. This requires knowing how these audiences think and act. Research shows that people generally remember one thing from a brand communication, so understanding and communicating the one key claim you want your audience to remember will drive the success of your brand.