Memorable Message

Memorable Message

A flexible web-based application that streamlines qualitative brand messaging to move your team faster into launch preparation.

Message development and testing is critical for any healthcare brand. But increasingly tight launch preparation timelines create problems for traditional message testing research. Paper-based and static stimuli can cause messages to fall flat, and outdated methods can make it difficult to track results and manage updates in fielding. Memorable Message™ offers a simple, elegant solution to these challenges, addressing the demands of today’s testing environment with a flexible web-based app.

Learn more about this product in our video, Memorable Message: Message Testing.

Test Messages Instantly

Test messages in person, via phone or using any device with web capabilities and access insights anytime, anywhere. Immediately add, replace or modify individual messages and retain all messages for analysis, even those discontinued in fielding. Paperless and powerful, Memorable Message™ supports both IDI and TDI methods and is available in multiple languages to enable global testing capabilities.

Keep Respondents Engaged

Customize topics for various respondent types, create fixed or randomized message sequences, and utilize the brand story option in Memorable Message™ to let respondents place the most effective messages in the optimal sequence for your brand. Give moderators more time to focus on respondents, probes and semantic nuances by keeping surveys engaging.

Observe Real-Time Results

Let multiple client team members observe respondent interactions with messages in real time from different locations online, whether separately or simultaneously, back-room or remote. With Memorable Message™, you can accurately capture close-ended responses and view generated task graphs that update after each interview.