A mobile ethnography tool that moves beyond interviews and surveys to delve deeper into patient, caregiver and provider experiences.
Market research has come a long way in helping brands understand the thoughts, behaviors and emotions of consumers. But many ethnographic methods are time-intensive, expensive and intrusive or result in findings that are less than true to life. Obtain authentic representations of patient, caregiver and healthcare provider experiences using mobile ethnography. Insights from Memorable Moments™ provide a strategic advantage in guiding product strategy and meeting modern consumer needs.
Learn more about this product in our video, Memorable Moments: Mobile Ethnography.