Gene Dyer

, Tracking Unit Lead

Areas of Expertise

I joined Healogix in 2021 and have 20 years of market research experience in the pharmaceutical industry. My focus is on quantitative research using various methodologies including ATU’s, driver’s analysis, discrete choice modeling, max-diff, patient journey mapping, TURF and segmentation across a wide range of therapeutic areas.


BS, Marketing, Bloomsburg University

What I Love About Our Industry

The pharmaceutical industry never stands still as there are new developments and breakthroughs all the time. It is exciting and rewarding to work on projects for various products that are designed to help improve people’s health and quality of life.