Sydney Florell
, Associate
Areas of Expertise
I joined Healogix in 2026 and bring 3 years of experience across healthcare and consumer insights. I am an adaptable market research professional with a particular focus on qualitative methodologies. My diverse experience includes in-depth interviews, focus groups, digital research communities, and concept/message evaluation across a range of audiences and subject areas
Education
B.A. Psychology, Arizona State UniversityWhat I Love About Our Industry
The opportunity to uncover compelling truths by listening closely to the lived experiences of our respondents. I especially value research that includes voices and perspectives that have historically been underrepresented, helping us and our clients build a deeper, more complete understanding of the experiences that shape people’s needs and decisions