Hannah Merseal

, Director, Computational Social and Behavioral Science

Areas of Expertise

I joined Healogix in 2026 with over 8 years of experience in psychology research. I am formally trained as a cognitive neuroscientist, with expertise in network science, natural language processing, and mixed-methods behavioral research design. I leverage these methods to understand how people think, communicate, and make decisions – particularly in high-stakes moments where the nuances of language and behavior reveal what traditional approaches miss.

Education

Ph.D., Cognitive Psychology, Pennsylvania State University, M.S., Cognitive Psychology, Pennsylvania State University, B.A., Music and Psychology, Wheaton College

Why I enjoy Working for Healogix

What drew me to Healogix was the combination of genuine scientific rigor and a team that cares – about the work, about the clients, and about each other. Good behavioral science requires both!

What I Love About Our Industry

Healthcare sits at the intersection of science, human experience, and consequential decision-making. People are complicated, illness is complicated, but we have new tools that can help us turn messy data into meaningful insights about health behavior.

An Interesting Fun Fact About Me

I’m a classically-trained musician who went from leading a jazz/funk fusion group to studying the neuroscience of creativity.