John Thorp

, Director, Computational Social and Behavioral Science

Areas of Expertise

I joined Healogix in 2026 with 8 years of experience in psychology research. I am formally trained as a computational cognitive scientist, with deep expertise in multivariate analytics and natural language processing. Specifically, I leverage these methods to show how individuals’ word choices reveal their implicit beliefs and mental models, providing nuanced insight left behind by the traditional qualitative-quantitative divide.

Education

Ph.D., Psychology, Columbia University, B.A., Philosophy of Cognitive Neuroscience, University of North Carolina at Chapel Hill

What I Love About Our Industry

I love that our industry sits at the intersection of research, strategy, and the human experience. The work challenges us to understand real people in complex moments and turn that understanding into strategy that meaningfully shapes healthcare.