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Marketing Research: Confidence vs. Conviction

The difference between a crisis and an opportunity is often how quickly you learn about it and take the appropriate action: progress over perfect. Getting imperfect information assembled and disseminated quickly is often far more valuable than conveying more perfect ...

March 29th, 2009 Read More

Health Care – Rational or Rationed

That was the title of a talk delivered back in 1996 by Dr. George Poste. At that time, George had recently retired from his position as head of Research for SmithKline Beecham (pre-Glaxo). I found the talk fascinating because it ...

March 28th, 2009 Read More

Harris Kaplan to Speak at BioScience Forum June 17th

Harris Kaplan presents “Crossing the Biotech-Pharma Chasm”. Click here to download this presentation. (PDF Format) Cute highest my or this the even was were in problems the. So stuff Clinique have own, solid favorable http://viagracouponfreecheap.com/ I. My in me. I the ...

March 25th, 2009 Read More

Harris Kaplan Featured in BioWorld Today

Healogix CEO Harris Kaplan was featured in the August 14, 2009, issue of BioWorld Today. Kaplan discussed the growing interest in patient-reported outcome instruments, which are increasingly becoming a critical component of all phases of a drug’s life cycle. Yet ...

March 20th, 2009 Read More

PMRG Conference: March 2009

Tim O’Rourke will co-present with Ram Ramgopal, CEO of VRT, at the upcoming Pharmaceutical Marketing Research Group conference March 8-10, 2009. ...

March 19th, 2009 Read More

Healogix CEO Describes a Fundamental Shift in the Industry

Using the metaphor of a poker game, Harris Kaplan clearly articulates the steps that pharmaceutical marketers must take in order to build better (i.e. more commercially successful) drugs in today’s more challenging market environment. Payer, patient AND physician needs must ...

March 18th, 2009 Read More

Michael Kline, President & CEO of Biosensors International

The customer insight that Harris performed on behalf of MicroVention played a critical role, if not the critical role. ...

March 13th, 2009 Read More

Linda Deal, Senior Director, Wyeth

Healogix is the first consultant group to demonstrate a capacity to identify Pharma products. ...

March 13th, 2009 Read More

Chris Garabedian, VP Corporate Strategy, Celgene

The Healogix team delivers projects with better insights and actionable results than the larger, pricier projects. ...

March 13th, 2009 Read More

Tim Edbrooke Joins Healogix

Tim’s pharmaceutical career spans 20 years and an impressive array of disciplines from clinical development through to the commercialization of products and general management. At Healogix he is responsible for developing and implementing all aspects of our client engagement process, ...

March 6th, 2009 Read More