Capturing the actual lived experience of customers is always a challenge, in part because the very act of observing behavior can change it. Healogix’ Memorable Moments™ methodology harnesses the power of mobile ethnography to more accurately capture experiences, thoughts, feelings and behaviors. Respondents use the features of their smartphone to share videos, pictures, texts or screen captures of their experience. We’ve successfully implemented Memorable Moments studies to achieve diverse objectives including:
- patient and caregiver accounts of their illness journey
- physician “deep-dives” to explore and illustrate cross-segment differences
- dentists streaming their out-of-the-box reactions to a new device
Memorable Moments is flexible, engaging, and provides a wealth of text and images that can be leveraged by marketing and creative teams.
Click Here to learn more about Memorable Moments from this video