Areas of Expertise
My expertise is in qualitative marketing research in a wide range of therapeutic areas, with a particular depth of experience in oncology/hematology. I joined Healogix in 2014 and have more than 20 years in the pharmaceutical market research industry.
EducationB.A., Psychology, University of Pennsylvania
Ph.D., Social Psychology, Princeton University
What I Love About Our Industry
Pharmaceutical marketing research combines two of my core interests: 1) how human attitudes and behaviors are formed and shaped, and 2) how companies and brands compete for space in the marketplace. Best of all, our work can lead to better healthcare for all by aligning healthcare providers with those who need help (patients) and the tools that are available (medications and medical devices).