Areas of Expertise
I have been with Healogix since 2014 and have 25 years in pharmaceutical, biotechnology and healthcare marketing research. I have extensive experience utilizing all qualitative methodologies including IDIs, focus groups and web-assisted TDIs. While most of my time is spent in promotional campaign and platform development, I also have considerable experience conducting research with early stage compounds including market landscape, target product profiles and habits and practices research.
EducationB.A., Political Science, University of Michigan
M.B.A., Wharton School, University of Pennsylvania
An Interesting Fact About Me
I have been to 46 of the 50 states – so if you need to do research in Alaska, Oklahoma, North Dakota or Arkansas, I’m your guy!