Clear Concept

Understand what an effective creative concept looks like for your industry, market, product and intended audience. Obtain rich qualitative and quantitative metrics on stopping power, uniqueness, believability, clarity, relevance, memorability, impact and persuasiveness. With Clear Concept™, capture respondent type and geography, establish rating parameters and facilitate assessments of alternatives, approaching concept optimization with objectivity and precision.

Review the results of in-depth interviews through the Clear Concept™ platform to assess the impact of choices made in content, graphic design and format. Gather and organize feedback on concept strengths and weaknesses to enhance elements like story, theme, imagery and copy. Make comparative assessments through rank ordering, point allocation and more. And consider whether concepts achieve campaign goals, from encouraging specific actions to meeting translation flexibility needs.

Explore the reactions of various target audiences to both branded and unbranded creative executions before they go live to maximize audience appeal and improve overall effectiveness. Identify the strongest concepts in consideration sets with close-ended metrics that set a focal point for interpretation and judgement. Clear Concept™ helps you generate valuable insights fast with the real-time tabulation of testing results to help take concepts further.