John Taenzler

, Senior Vice President

Areas of Expertise

I have been a marketing research professional and leader for over 20 years. With a deep understanding of qualitative and quantitative methodologies, a strong scientific background, and thorough understanding of the “politics” of medicine, I have helped his clients launch and expand brands in over 33 countries. I have also published several articles and papers discussing the decision-making processes of healthcare professionals and use these insights to guide my clients in employing credible and compelling marketing evidence.

Education

Ph.D., Experimental Neuropsychology, Clark University M.A., Cognitive Psychology, Clark University

What I Love About Our Industry

I have a passion for understanding the underlying thought processes, the development/use of heuristics, and other motivators that go into medical decisions. Using and expanding upon well-known research methodologies uncovering the what’s (via quantitative assessments) and the why’s (via qualitative inquiry) gives us a glimpse into the multifactorial motivators for physicians, patients, payors, and other healthcare professionals up and down the supply chain.