News & Updates

News & Updates

John Taenzler Ph.D. joins Healogix

John Taenzler Ph.D., Senior Vice President of Oncology joins Healogix!  John brings over 20 years of experience in pharma market research and is well versed in Oncology as well as many other therapeutic areas.  We are very excited to have John join our team!!

 

Memorable Moments Video – a better way to capture patient insights

Capturing the actual lived experience of customers is always a challenge, in part because the very act of observing behavior can change it.  Healogix’ Memorable Moments™ methodology harnesses the power of mobile ethnography to more accurately capture experiences, thoughts, feelings and behaviors. Respondents use the features of their smartphone to share videos, pictures, texts or screen captures of their experience. We’ve successfully implemented Memorable Moments studies to achieve diverse objectives including:

  • patient and caregiver accounts of their illness journey
  • physician “deep-dives” to explore and illustrate cross-segment differences
  • dentists streaming their out-of-the-box reactions to a new device

Memorable Moments is flexible, engaging, and provides a wealth of text and images that can be leveraged by marketing and creative teams.

Click Here to learn more about Memorable Moments from this video

Superbowl Charity Event

Congratulations to Tim Edbrooke for his participation in a local Super Bowl food drive that provided 11,000+ pounds of food to local food banks.

Three years ago, a group of neighbors in Doylestown, calling themselves the Harvey Avenue Crew, came together over a drink (of course) and started planning a food drive as a way of giving back to the community in which we all live. There seemed no better time to do it that on Superbowl Sunday when so many Americans sit down with friends and family and tuck into all the kind of foods we love the most to watch the big game.  Right from the start, being a part of this group has been very important to me, contributing to the organization (I do love operations!) as well as providing the flyers (thanks Healogix!).

The biggest surprise to most of us has been the response of the citizens of Doylestown. Whilst we place a single bag on the doors of each house, it is not uncommon to come back to collect them and find multiple bags waiting for us and little notes of thanks. We have had people chase us down the street to thank us and well as others in their cars shouting encouragement out of their windows.

In 2018 we registered as an official charity, and now, in 2019 peoples contributions we tax deductible! The “Crew” were featured on Fox News and subsequently recognized by Doylestown Borough with a proclamation received from the Mayor in March 2019.

On a personal level this has been incredibly rewarding, knowing that those of us fortunate to have, can help those in need at a very difficult time of the year, when food pantries typically struggle to keep their shelves stocked. We only see this getting bigger and maybe helping out some of the neighboring food pantries in 2020.